This downtown Gainesville restaurant is rebranding with an ‘elevated’ flair - Gainesville Times

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This downtown Gainesville restaurant is rebranding with an ‘elevated’ flair

Downtown business partners Jim Tortorelli and Roland Stanley are rebranding chopBLOCK Chophouse and Club to The Stag, offering an elevated dining experience with a variety of steaks, chops and seafood. The new name and menu changes are slated to take effect Wednesday, Feb. 22. - photo by Scott Rogers

02102023 STAG 2.jpg — Downtown business partners Jim Tortorelli and Roland Stanley are rebranding chopBLOCK Chophouse and Club to The Stag, offering an elevated dining experience with a variety of steaks, chops and seafood. The new name and menu changes are slated to take effect Wednesday, Feb. 22. - photo by Scott Rogers

The identity of a downtown restaurant is, so to speak, on the chopping block.