Football, at every level of competition, is more profitable than ever. The average NFL team, for example, is worth $1.43 billion, according to Forbes. Meanwhile, revenue generated by the 10 most profitable college teams, including the University of Georgia, increased from about $300 million in 2001 to about $759 million in 2012, according to a report in Bloom- berg Businessweek.
Football big business for local restaurants, retailers